Journal 7

Audience is a very imporant part of my paper. The topic I chose, was to show how the different alcohol adds affect the different groups of people. If I could choose one group of people that my paper would apply to most would be that of young people, those people are between the ages of 16-30. The advertising companies also place great importance on the people that they are trying to reach. Take Anheuser-Busch. If you were to look at a majority of their commercials on T.V. they are mostly showing how beer can make mostly "men" become more appealing to women. This is a very good marketing strategy considering that most men like to drink beer. I don't know if the advertising companies would have made as much money if they had shown women with the ability to become flies on the wall. Also, it is very important for the clients to like or want to have whatever it is that the advertising company is selling. I mean. im not going to look at an ad in a magazine that i have no interest in buying.