Journal 9

I remember those stupid Herbal Essences Shampoo commercials from a while back. They were just so over the top and awkward to watch around family members that it'd hard to forget them. Shampooing your hair DOES NOT feel that good. But hey, it caught my attention. Also, the iPod commercials are really cool. They combine catchy music with silhouetes dancing on a solid color to produce some trippy visuals that you cant help but watch.
I dont like the new commercials for Nintendo DS games. It's just two ditzy girls playing random games and having idle conversation about them. Thats it. It just seems soooo bland and boring.
Anyways, I think that its ok for advertising companies to capitalize off of how we analyze these images. They arent meant to be read into too deeply, theyre supposed to deliver the message to buy a product, and u cant get mad at a company that knows how to do that well

Journal 9

Usually the Geico commercials with the talking gecko get my attention. I like them because they are usually pretty funny and the lizard has a pretty awesome British accent. The commercials catch your attention by making a lovable character and making it so that you don't even realize they are trying to sell car insurance. They will have a Steve Irwin imposter spying on the gecko while he talks to someone about their car insurance. Through the jokes and everything they still get their message through that 15 minutes could save you 15% or more on can insurance, I'm sure most people think that when they think about Geico.

I don't like commercials that are for like life insurance or something that show a little kid with his father. The little boy is watching T.V. and sees a commercial for life insurance and then asks his dad if they have it. The dad turns to his kid and smiles and says yes son we do; and the little boy smiles and says good! This tries to inspire parents to get life insurance and if they don't it somehow means they are bad parents and don't care about their children.

I don't think we can blame the companies for capitalizing because we aren't thinking critically. I think it is our own fault if we become mindless drones and get sucked into the commercials for the entertainment value.

Journal 9

http://www.youtube.com/watch?v=AAgj5eKm8kg


In the last couple weeks, a new commercial came out and really caught my attention. I was laughing hystrically for 5 minutes after this commercial. The commercial is for Guitar Hero and features 4 famous athletes playing in a band. Kobe Bryant, Tony Hawk, A Rod, and Micheal Phelps are hilarius in the commercial and show that anyone can play and have fun. They even use the Risky Business idea that makes it even more funny. We are very responsible for our own critical thinking because thats what helps make the commercials so funny, only if you actually watch and analyze them.

Journal 9

ShamWOW! ot only is the name enough to pull you in, but the man selling the product keeps you entertained. Through out the commercial you never know what he is going to say next or how else he uses the ShamWow. The product is being displayed in such a way that the audience is pulled into the product. Often these infomercials attract viewers to see if the product really does work or if it is just a big scam. This commercial becomes appealing to the eye and the tone of the speaker pulls the viewer in. He captures the importance of display and tone when presenting the product. Watch the video yourself to see if ShamWow really has you saying wow every time.
http://www.youtube.com/watch?v=QwRISkyV_B8

Journal 9

I chose this ad because it stuck out in my mind because of how awkward it was. It has Kobe Bryant dressed up as Albert Einstein in a commercial for his new shoe that was released. It was completely ridiculous, but funny at the same time and made me wonder if his shoes made you smart and amazing at basketball. I don't like commercials that show women parading around basically naked. I feel that those are highly degrading and should be banned by the FCC but they provide too much income to the companies who pay advertisement agencies to make them so this probably wont happen. This is just my opinion however, since majority of people do not care what is aired since nothing has been done about it yet.

Journal 9

One commercial that I really like is the Free Credit Report.com commercial. It really catches my attention, and I still sing the song in my head even when the commercial is gone off. I think that a good commercial is one that really catches your attention and reels you in and makes you want to buy the product, or whatever it is they're advertising. The commercial's song is what really draws me to the commercial. However, I don't like commercials that are plain and boring. There are some that just come on t.v. but they don't portray a message that attracts the person watching it. In most ads or commercials they advertise products and make them seem like the best, but they end up not being what they make it seem. I think that we're partially responsible for our own critical thinking, because other people try to influence what how we think, but it's up to us to make our own decisions.

journal 9

In my opinion, for an ad to be good it has to be eye catching, relevant and something that I will remember. Herbel Essences is an ad I often see in magazines that I always remember. It usually just has a girl with long, perfect hair on the page advertising how the shampoo can do just that. These advertisements aren't exactly my favorite. I think they're a bit boring, along with the fact my hair has never turned out like the pictures they show. However, these ads are something I remember. It catches a reader's attention as they flip throgh the magazine with the bright colors. Herbal Essences ads do catch my attention and make me remember them. They're also relevant. This ad obviously would appeal to me more so than an ad for a tool shed from home depot. Hence why most of Herbal ads would be found in Vogue, Seventeen, etc. I give credit to advertisers for doing this and I don't think you can blame them for capitalizing our absence of critique. They just use it to their advantage for selling the product.

Journal 9

The commercials that I remember most are the "Tiger Woods" Nike commercials. They would simply have a narrator talking about Tiger's latest feat on the golf course. They made him seem to be a gladiator, the perfect role model and spokesman for Nike golf apparel. I liked them because I could always relate to them. Being a golfer myself, I remember the high pressure moments I have faced myself. I am always left in awe of the great plays tiger makes "in the clutch." Also, they always evoked emotion, usually euphoria for Tiger fans and bitter disappointment for his competition. A good commercial must be something I can relate to and something that evokes emotion in me.