The commercials that I remember most are the "Tiger Woods" Nike commercials. They would simply have a narrator talking about Tiger's latest feat on the golf course. They made him seem to be a gladiator, the perfect role model and spokesman for Nike golf apparel. I liked them because I could always relate to them. Being a golfer myself, I remember the high pressure moments I have faced myself. I am always left in awe of the great plays tiger makes "in the clutch." Also, they always evoked emotion, usually euphoria for Tiger fans and bitter disappointment for his competition. A good commercial must be something I can relate to and something that evokes emotion in me.
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